Don’t Forget The Children

Posted by: Pastor Noel Dionson November 22nd, 2014

JB_VS_MCDO.pngIn the 80’s, American fast food chains arrived in the Philippines.  Filipinos were excited to try McDonald’s, Shakey’s Pizza, Kentucky Fried Chicken, Wendy’s and others.  With the warm reception the Filipinos gave, these American fast food companies were expected to flourish.  We never thought that a local fast food company could overtake or even just equal their marketing prowess considering that these companies were multinational companies already.  But as years went by, our very own Jollibee dominated the fast food market here in Philippines.  

One of the things that I remember when the fast food battle started was the difference in target market.  McDonald’s was targeting the young people especially college age ones.  You could tell this through their TV commercials.  On their commercial, you would see young people enjoying their hamburger at McDonald’s.   Shakey’s Pizza was aiming at the young professionals.  Their restaurants were like folk houses.  They had folk singers every night and they served beer.  I still remember the two restaurants, they had here in Cebu, one along Mango Ave. and another one along Manalili St.  Jollibee, on the other hand, was targeting the children.

                Once again, who would have thought that targeting children would be profitable.  But Jollibee was right.  And I saw their logic.  If you target the children, the whole family comes.  No family would allow their child to go to Jollibee by himself or herself.  Where the kid goes, everybody goes and not to mention that the kid pestering them to go to “Jabee.”  Now, Jollibee has gotten a large chunk of the fast food market.  Branding Strategy Insider says that Jollibee has cornered 69% share of the fast food market.  For comparison, McDonald’s only got 16%.


                I think this is a lesson for us here in the church.  We should not forget the children.  We should not forget that they are important members of the congregation.  Because of this, the challenge is for us to improve our Children’s Ministry.  I have talked with Sis. Cherry Pie Villacarlos, our Children’s Ministry Team, on how we can improve our Children’s Ministry.  We should do something so that children will come and that they will come to know Christ, our Savior, in a personal way.   As they experience the goodness of God in their lives here at Immanuel Fellowship, they will keep coming and when they come they will bring along their families with them.


But Jesus said, "Let the little children come to Me, and do not forbid them; for of such is the kingdom of heaven."

Mat 19:14 NKJV